SEO Specialist / Digital Marketing Specialist

Location: Costa Mesa, CA
Date Posted: 08-04-2017
Responsibilities:

SEO 
  • Perform competitor research, maintain knowledge of competitive landscape
  • Perform backlink audits of owned properties
  • Maintain disavow and robots.txt files
  • Perform keyword research
  • Support SEO reporting process
  • Craft copy for SEO titles and meta descriptions
  • Add new content via Content Management System, creating internal links with HTML where applicable
  • Manage day to day CMS controls
Paid Search
  • Review Search Query reports for negative keywords and new keyword development
  • Write ad copy and create ad tests
  • Ability to learn or understands paid search bidding best practices
  • Optimize Display and Remarketing campaigns
  • Maintain a thorough understanding of the competitive landscape for our industry
  • Make analytical, data driven recommendations to identify opportunities for optimization
  • Compile reports showing results using paid search KPIs
  • Monitor trends using paid search tools
Qualifications and Experience:
  • 2-3 years of digital marketing experience
  • Track record of impeccable project management and execution.
  • Fluency with marketing measurement and CRM tools, Google Analytics, etc.
  • Complete Knowledge of SEO and best practices
  • Technically savvy with a passion for social media and content marketing
  • Incredibly strong written and verbal communications skills.
  • Strong written and verbal communications skills required
  • Must be able to thrive in a fast-paced, deadline-driven environment
  • Entrepreneurial spirit with proven ability to self-manage and internally driven sense of accountability
  • Must have the desire and aptitude to grow the department and manage a team.
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